Naming your business is an important branding exercise, but if you choose to name your business as anything other than your own personal name then you’ll need to register it with the appropriate authorities.
This process is known as registering your “Doing Business As” (DBA) name.
An assumed name, trade name or DBA name is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.